Passtrike
From training expertise to a connected digital business.
Passtrike brings professional coaching, daily training and business operations into one platform.
Nordleid defined the product direction, designed the commercial model and developed the brand, website, apps and operational systems that put it into practice.
- Services
- Commercial model, brand and platform engineering
- Digital products
- Passtrike Connect, Passtrike Move, website and administration
- Platforms
- Web, iOS and Android
- Website & app stores
- passtrike.com · Passtrike Move on the App Store and Google Play
Business decisions, built into the platform.
Training expertise was the starting point. The challenge was to turn it into a service that could work for individual clients, independent trainers, teams and organisations.
That meant defining more than the customer experience. Passtrike needed a commercial model, clear professional responsibilities and the operational capability to support the service.
Nordleid developed these decisions alongside the platform. The first release focused on registration, training and nutrition programmes, and essential administration. Teams, organisations and financial functionality followed as the product developed.
The result was a focused starting point with a foundation for further development.
From independent trainers to multi-site organisations.
Passtrike supports different ways of running a coaching business within the same platform.
Independent trainers
A professional environment for trainers working with their own clients, in person or remotely, from free entry to a full practice.
Teams
Shared client work, with distinct responsibilities for head coaches and team trainers.
Organisations
Oversight across facilities, teams and trainers.
A practice can develop into a team or organisation without moving to a different platform.
Nordleid connected that commercial ambition with the product and access requirements behind it.
Professional work. Everyday training. One service.
- Passtrike ConnectFor coaches and their organisations.
- Manage client relationships, prepare programmes and review progress.
- Passtrike MoveFor clients, every day.
- Follow programmes, record training and track progress.
- passtrike.comThe public website.
- Introduce the offer and guide trainers, teams and organisations towards Connect and Move.
A commercial model the platform can support.
Nordleid translated Passtrike’s commercial decisions into financial functionality.
- Customers and offers
- The model serves trainers, teams and organisations, while clients use Passtrike free of charge.
- Financial records aligned with use
- The platform connects each customer’s products and active periods with structured billing records and financial controls.
- Services and subscriptions together
- Professional support services and subscriptions feed into the same financial records.
The commercial model is part of the delivered platform, not a separate plan awaiting implementation.
Professional support, built into the service.
Passtrike Support lets trainers and teams request professional support for client work from Passtrike’s central team.
- The request
- Passtrike’s contribution
- The trainer’s approval
The service connects the request, Passtrike’s contribution and the trainer’s approval within the platform. The trainer remains responsible for what reaches the client.
For Passtrike, this brings a professional service offering into the same environment as client work and administration. For Nordleid, it demonstrates the ability to build around an operating model, not only a set of screens.
Operational AI, integrated into the platform.
Operational AI is built into the Passtrike platform as part of how the service works, not added as a separate tool.
It runs within the platform’s own application logic, validation and access model, under the same professional responsibility as the rest of the service.
Privacy and access, considered from the start.
Privacy and professional responsibility shaped the platform’s early development.
Clients and trainers can connect through unique IDs rather than exchanging contact details. Access reflects the responsibilities of clients, trainers, teams and organisations, while protected roles prevent users from granting themselves elevated access.
Account deletion removes identifying data while preserving financial records.
Nordleid also prepared the privacy and data declarations, account-deletion provisions and release requirements for App Store and Google Play review.
An operating view across the network.
Passtrike needs to support the professionals delivering the service and the business coordinating it.
- Client feedback
- Clients can give Passtrike feedback on their coaching, helping the business follow service quality across the network.
- Group training
- Passtrike Pass brings group sessions into the same platform and commercial model.
- Administration
- An operational overview brings together customers, capacity and network development.
These capabilities extend the platform beyond individual coaching relationships into the coordination of a professional network.
Built beyond the first release.
Nordleid’s responsibility extended through mobile release preparation, distribution and continued product development.
For Passtrike Move, the work covered production configuration, version and build management, platform-specific requirements, signing and submission for Apple and Google distribution.
Successive releases developed the platform in three areas:
Establish the core service
Client registration, training and nutrition programmes, and the administration required for the first release.
Extend professional capability
Teams, organisations, access requirements and administrative workflows.
Deepen business operations
Financial functionality and further capabilities supporting the commercial model.
What Nordleid delivered
A commercial platform, designed as a business and built as a system.
Nordleid brought the commercial model, brand and engineering into the same engagement, from defining Passtrike’s offer to building the platform, website and apps behind it.
The work connected professional coaching and the client experience with the commercial and operational requirements of running the service.
That is the significance of the assignment: Nordleid could shape the business requirements and carry them through to a working platform, then continue developing it as those requirements evolved.
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